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Job Title: Information Technology - Communication Specialist

Location: New York NYState Teleworker 10017

Desired Start Date: 10/30/2026

Duration: 3 months

Hrs/Wk: 40

Schedule: Primarily remote, with one required onsite visit per month to the New York office to gather content from the Senior Planet center.

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Position Summary**

We are seeking a creative, strategic, and data-driven Social Media and Analytics Specialist to support the communications team at OATS from AARP. This role will focus on strengthening brand awareness, growing online communities, promoting Senior Planet programs and offerings, and sharing impactful stories about older adults.

Reporting to the Director of Communications, the specialist will develop and execute social media strategies, create engaging digital content, manage multiple platforms, and analyze performance metrics to improve audience engagement and reach. The ideal candidate combines strong storytelling, social media management, analytical skills, and a commitment to diversity, equity, and inclusion.

Key Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, X (formerly Twitter), YouTube, LinkedIn, websites, and other digital platforms.
• Create and implement content calendars and posting strategies tailored to different audiences and channels.
• Grow and manage online communities, increasing brand visibility, audience engagement, and social media reach.
• Support the promotion and management of events, programs, and advocacy campaigns across Senior Planet locations.
• Optimize social media performance, including paid social campaigns, in collaboration with AARP's paid advertising teams.
• Engage with participants and audiences through social media interactions, feedback, and community-building initiatives.
• Monitor social media analytics, track performance metrics, and prepare reports on engagement, reach, and campaign outcomes.
• Stay informed about emerging social media trends, platform updates, and innovative digital marketing practices.
• Ensure content reflects equitable storytelling and inclusive, strengths-based representations of older adults.
• Collaborate with the communications team to develop compelling stories and integrated marketing initiatives.

Required Qualifications

• At least 3–5 years of experience in communications, social media management, or a related field.
• Strong written communication skills, with the ability to create accurate, compelling content for social and digital platforms.
• Hands-on experience managing and growing social media channels, including Facebook, Instagram, X, and LinkedIn.
• Familiarity with Sprinklr or similar social media management tools.
• Experience analyzing social media performance data and preparing reports.
• Ability to work independently in a fast-paced, results-oriented environment.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and competing priorities.
• Experience supporting diversity, equity, and inclusion initiatives.

Preferred Qualifications

• Proficiency in WordPress, Mailchimp, and Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Strong visual design skills and an eye for compelling digital content.
• Familiarity with aging, technology, and related industry conferences, publications, and opportunities.
• Experience developing social media advocacy campaigns designed to inspire engagement and action.
• Cross-cultural experience and the ability to connect with diverse audiences through digital platforms.
• Multilingual skills, particularly Spanish, are highly desirable.