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Job Title: Marketing/Creative - Marketing Manager

Location: Washington, D.C. 20049

Desired Start Date: 11/16/2026

Duration: 3 months

Hrs/Wk: 40

Schedule: Hybrid: Onsite Tuesday-Thursday, Remote Monday & Friday

Position Summary

The Consumer Insights Manager leads the planning, execution, and delivery of consumer research initiatives that support strategic business decisions. This role manages end-to-end research projects, translates complex data into actionable insights, and collaborates with stakeholders to advance business priorities. The ideal candidate has extensive research experience, strong statistical analysis capabilities, and the ability to turn data into meaningful business recommendations.

Key Responsibilities

• Lead quantitative and qualitative research projects from planning through execution, analysis, and reporting.
• Design, develop, and administer consumer surveys and research methodologies to address business needs.
• Conduct primary and secondary research to generate actionable consumer insights.
• Develop research plans, project timelines, budgets, requests for proposals (RFPs), and vendor management strategies.
• Analyze complex datasets using statistical techniques and translate findings into clear business recommendations.
• Create presentations, reports, dashboards, and data visualizations for senior leaders and stakeholders.
• Advise cross-functional teams on research methodologies, data interpretation, and strategic recommendations.
• Present research findings to internal leadership, external healthcare stakeholders, and clients.
• Monitor industry trends, consumer behavior, healthcare market dynamics, and emerging research methodologies.
• Serve as a subject matter expert and contribute to continuous improvement of research processes and knowledge-sharing initiatives.

Required Qualifications

• Bachelor's degree in Market Research, Statistics, Psychology, Sociology, Public Health, Business, Economics, or a related field.
• At least 5 years of experience in consumer insights, market research, customer research, or related analytical roles.
• Experience managing research projects from inception through delivery.
• Strong experience in survey design and development.
• Advanced quantitative research and statistical analysis skills.
• Experience using research platforms and data analysis tools, including MRI.
• Proven ability to manage multiple projects and stakeholders simultaneously.
• Strong written, verbal, analytical, and presentation skills.

Preferred Qualifications

• Healthcare industry experience or expertise.
• Master's degree in a related field.
• Experience supporting healthcare clients or healthcare-focused research initiatives.
• Experience managing external research vendors and agency partners.
• Knowledge of advanced statistical techniques, multivariate analysis, and consumer segmentation methodologies.